Long time without writing on the blog. I am just back from New England, some new things happening, unfortunately not so much time to write and share. Best news of the day: I’ve been selected to speak at next Content Marketing World , taking place in Cleveland on Sept 6-7. It’s the largest and most…
Tag: Conference
Figaro Digital Marketing Conference
Figaro digital just published a summary of the latest digital marketing conference. And here you go. A Practical Guide To Content Marketing Strategy For The B2B Business B2B marketing still has some catching up to do with its content marketing strategies, right? Well, perhaps not. Giuseppe Caltabiano, VP marketing integration, Schneider Electric, dispelled that theory,…
Integrated Live post-event report
Integrated Live has published a post-event report. It’s here, in case anyone want to take a look. Integrated Live: post-event report
The last talk of the year
Yesterday I gave my last public talk of the year. The fourteenth. Interesting event, organized by Figaro Digital in London, with known brands – Heathrow Airport, British Library, Shazam – and excellent speakers. Strong consumer focus and very UK centric. I was one of the few reps of B2B marketing. Maybe the only guy talking…
NewsCred’s #ThinkContent London 2016
Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation. My presentation at #ThinkContent London @NewsCred #content #contentmarketing #globalcontentstrategy https://t.co/SSXR1Wd8Op — Giuseppe Caltabiano (@giusec) November 22, 2016 .@giusec Content marketing takes time, it’s not something you do in a couple of months #ThinkContent #socialmedia — Silvia Cambie (@silviacambie) November 22, 2016…