Preparing last things for the Social Media in the Utilities Sector Conference where I will be chairman on Day 1, in addition of being speaker on Day 2. It will be 2 intense days! SMi’s #UtilitiesSocialMedia will open its doors 11 April – Join this year’s key speakers at https://t.co/MOI0epHWiV pic.twitter.com/VBBHy47GLc — SMi Utilities (@UtilitiesSMi)…
Tag: Social Media
Social Media in the Utilities Sector
The program has been released and guess what? Here you go. I will be the Chairman of the main session day 1! The Conference will take place in London on 11-12th of April. And it will provide an interesting and unique perspective, because, as the overview clarifies: We will discuss investment in digital marketing and…
Sprinklr
Interesting piece from Forbes about Sprinklr, promising social media company. Interesting ’cause I’m directly involved with some the stuff that the article mention… But that’s sometimes what it takes to land an account. Sprinklr nabbed manufacturer Schneider Electric from Salesforce in late 2015 by proving itself more nimble. It got Schneider up and running on…
Speaking at Mktg Conferences in 2016
Finally taking some time to finalise my participation to some of next year Marketing Conferences as a speaker. Here is the updated list. With the exception of the event in Amsterdam, where I will discuss marketing role in post-acquisitions, I will focus on Content Marketing & Social Media. Digital Marketing 2016 Europe, Frost & Sullivan…
Content Marketing Strategy
The new content and social marketing strategy is ready. It ill change the face of one of the four business units of the company I work for. We are transforming a traditional marketing model to a new, modern, content-focused model. Social, content and PR will be integrated. Jason Miller wrote on his book: The most…